How to set realistic goals for your first workshop

Imagine clocking in 12 hour days to create a valuable workshop. Then on event day, you walk through that conference room door into an empty room. Hosting an event is very empowering, but only if the seats are filled. And although it makes logical sense to become a subject matter expert before hosting a workshop. I'd argue that it's not a requirement. 

At the time of my first workshop, the only thing I was an expert in was binge-watching Black Mirror on Netflix. I had just quit my stable job of six years and decided that I wanted to start a business. To summarize this impulse: I was clueless but determined. With only three months until game day, it was time to find a topic and sell some tickets.

Here's how you can learn from my mistakes and set realistic goals for your first workshop.

Analyze your network and determine your niche

95% of your audience is assembled by people who know, like and trust you. The other 5% is that glimmer of hope that you're on the right path. 

My first workshop was perfectly niched for my immediate network. Oak + Pine looked very different back then. Before transforming into a Society of Female Entrepreneurs, this platform was open to all women juggling their personal and professional lives. 

Before creating a workshop, look at your reach and ask: What will they find interesting, and how can I provide this value to them? When that's done, create a prospect list of people you think will join. Then outline your content, and share key points with your network (aka promote your workshop).

Focus on being resourceful and set a small budget

I spent over $3000.00 on my first workshop! *cringe* But my biggest expense of $1500.00 was the best investment for my biz. I'll share what that was in just a moment. 

First, let's talk about learning opportunities. Don't make the same mistakes I did. Treat every transaction like it's a huge investment with two clarifying questions: 1) what value will this bring to the event, and 2) is there a more resourceful way to create that same experience?

Create a nice to have and a must-have list before setting your ticket price. Try to find ways to be a resourceful entrepreneur which will increase your profit margin. Creating new opportunities for your biz.

With that said, treat this event like your baby's first luau or your wedding. It's a big day for your business, so invest in a good videographer and photographer! 

This was the best $1500 investment for Oak + Pine’s first event. People who don't know you need help understanding what to expect. Use these photos to promote future events! Trust me, it’ll take your business to the next level. 

Determine the end goal of this event

You're a business owner. Every event is an opportunity to propel your business to the next milestone. How can you leverage this event to contribute to your bigger vision? Without this type of direction, your business is just a hobby.

Back to my earlier point, being an expert is not a requirement. But there's a second half to that statement. You must lead with good intentions. I was not an expert, but I believed in my capabilities in hosting an event that will empower women through storytelling. 

So I designed an event that gave these women a safe space to talk about their biggest dreams and ambitions! With no judgment and no expectations.

The Vision + Vibes Workshop was filled with people who believed in me and my vision. And I know that each person that night left believing in their own capabilities and big dreams!

If you're looking for a safe space to explore your ambitions, join our FREE 5-Day Challenge Online Community. Every month, an Oak + Pine Mentor creates a challenge that'll push you out of your comfort zone. Click here to join our latest challenge.