Here’s how you’ll keep your business moving forward

When I began my journey as an entrepreneur, marketing was a foreign land to me. Terms like "vision, mission, tagline, brand aesthetics" sounded like fancy French! So when a friend shared a beta branding course with me, I took it as a shortcut. At that time, I felt like this was the only way for people to take my concept seriously.

Needless to say, I was wrong. And this approach caused me to rebrand three different times since my launch.

Here's what I've learned: Corporations and larger businesses have different departments because it's a machine. Looking back, it's obvious. C-Suite Executives, Marketing Departments, Sales, and Operations -- they all feed it. And branding is just a piece of that.

As an entrepreneur, you wear all the hats. It's no wonder you keep missing the mark. 

Think about it. You're doing what those multi-six-figure online gurus are telling you to do... so where's the money? Expensive sales funnels, time-consuming referral networks, and social media posts don't guarantee cash in your pocket.

So what does?

Your business is the funnel. And you can find new customers and clients at every touchpoint of your business.

Operations? Treat your customer with respect and do an outstanding job with your client. You'll get a referral. Sales? Speak about your business with confidence and make the ask. You'll get deals. Marketing? Create an emotionally appealing brand, and you'll find your audience. C-Suite? Get smart with your strategy. You'll scale your business with little to no effort.

So back to my question: why aren't you making money off this fancy-pants-guru?

Step back, take a holistic view of your business, and determine which department will translate to a new customer or client today? Which aspect of my business, or professional growth, is lacking? What do you need to do today to keep this business moving forward?

Your vision of this business and the life you’re designing are brilliant. Don't give up just because you ain't making money. It just means you need to fine-tune the engine.

Our Society is the one-stop community that provides you with support, regular events to grow, and mentors. Yes! This journey is confusing, lonely, and long. So don't do it alone. Join us as an early startup! And you'll find all the support you need to bring your vision to life. Click here to see if our doors are open.